Ford Puma Gen‑E Review: Is This the Best Electric SUV for Salary Sacrifice?

Ford Puma Gen E Review: BIK & Salary Sacrifice Cost

Ford Puma Gen E Review

One of the biggest strengths of the Puma Gen E is that it doesn’t feel radically different from the petrol version.

Many EVs attempt to reinvent the driving experience. Ford has taken a more sensible approach. The Puma Gen E remains compact enough for town driving yet practical enough for family life.

The 168PS electric motor delivers instant torque, making the car feel responsive and smooth around town. Pulling away from junctions is effortless, while motorway joining and overtaking never feel underpowered.

With a 0-62mph time of around eight seconds, it is comfortably fast enough for everyday driving.

The steering feels sharp and direct, while the chassis retains much of the handling balance that Ford is known for. Although it is heavier than the petrol Puma due to the battery pack, Ford has done a good job of keeping it engaging to drive.

The one compromise is ride comfort. The suspension is firmer than some rivals, particularly over rough urban roads. Drivers who prioritise comfort above all else may prefer softer alternatives, but those who enjoy driving will appreciate the Puma’s more planted feel.

Ford Puma Gen E Range and Charging

Range is often the first question buyers ask when considering an electric vehicle.

The Ford Puma Gen E offers an official WLTP range of up to 259 miles, depending on model and specification.

As with all electric cars, real-world range will vary based on:

• Driving style
• Outside temperature
• Motorway usage
• Terrain
• Climate control usage

For most UK drivers, a realistic figure of around 170 to 200 miles between charges is more representative of everyday use.

Charging Times

Charging performance is competitive for this class of SUV.

Using a suitable rapid charger:

• 10% to 80% charge takes approximately 23 minutes

At home:

• A standard 7kW home charger can recharge the battery overnight

For many drivers this means plugging in after work and waking up to a fully charged vehicle every morning.

Is the Ford Puma Gen E Practical?

This is arguably where the Puma Gen E stands out.

While some electric cars lose luggage space due to battery packaging, Ford has actually increased practicality.

Front Storage Space

The Puma Gen E includes a 43-litre front storage compartment, commonly referred to as a frunk.

It’s ideal for storing:

• Charging cables
• Cleaning products
• Emergency charging equipment

Having a separate area for cables helps keep the main boot area clutter-free.

The Gigabox

The real highlight is Ford’s clever Gigabox storage system beneath the boot floor.

This adds an extra 145 litres of usable storage space and is particularly useful for:

• Muddy boots
• Sports equipment
• Dog accessories
• Wet outdoor clothing
• Gardening equipment

Combined with the main luggage area, total capacity reaches 574 litres, making it one of the most practical compact electric SUVs available.

Interior and Technology

Ford has taken a straightforward approach inside the cabin.

The technology feels modern without becoming overly complicated.

Standard features include:

• 12.8-inch digital driver’s display
• Large touchscreen infotainment system
• Wireless Apple CarPlay
• Wireless Android Auto
• Wireless smartphone charging
• Driver assistance technologies

The layout is intuitive enough that drivers switching from petrol or diesel vehicles should feel comfortable almost immediately.

Unlike some competitors, the Ford doesn’t overwhelm drivers with complex menus or unusual controls.

Ford Puma Gen E BIK Tax

One of the strongest reasons to consider the Puma Gen E through a salary sacrifice scheme is the favourable company car tax treatment.

What Is Benefit-in-Kind Tax?

Benefit-in-Kind (BIK) tax applies when an employee receives a benefit from their employer, including a company car.

The amount paid depends on:

• Vehicle P11D value
• BIK percentage
• Individual income tax band

Because the Ford Puma Gen E is a fully electric vehicle with zero emissions, it qualifies for significantly lower BIK rates than petrol or diesel alternatives.

Ford Puma Gen E Company Car Tax

For the 2026/27 tax year, fully electric vehicles are subject to a 4% BIK rate.

This can make a substantial difference when compared with traditional company cars.

For many employees, that means:

• Lower monthly tax costs
• Better value company car benefits
• Greater affordability through salary sacrifice

This is one reason electric vehicles continue to dominate salary sacrifice schemes across the UK.

Ford Puma Salary Sacrifice Cost

The Puma Gen E is particularly attractive when considered through salary sacrifice.

Rather than funding a car through traditional finance, employees can exchange part of their gross salary in return for a vehicle and associated benefits.

Current Ford Puma Gen E Offer

Salary sacrifice pricing currently starts from:

£367 per month

The package includes:

• Comprehensive insurance
• Full maintenance and servicing
• Road tax
• 24/7 breakdown assistance

This is important because comparing salary sacrifice directly against private leasing can sometimes be misleading.

Many private lease agreements do not include insurance, servicing or breakdown cover.

When evaluating overall value, it is important to compare the complete package, not just the headline monthly figure. Please note this is illustrative price, your actual price may differ depending on salary and terms.

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How Does Salary Sacrifice Work?

Salary sacrifice allows an employee to reduce their gross salary in exchange for a non-cash benefit, such as an electric company car.

Because deductions are made before tax, employees can benefit from:

• Income tax savings
• National Insurance savings
• Lower BIK costs compared with petrol or diesel cars

The most important figure is not necessarily the advertised monthly payment.

Instead, employees should focus on the actual reduction in monthly take-home pay after all tax savings have been considered.

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Who Is the Ford Puma Gen E Best For?

Ideal For

• Company car drivers
• Employees using salary sacrifice
• Families needing practical boot space
• First-time EV buyers
• Drivers covering typical daily commutes
• People wanting an easy transition from petrol to electric

May Not Suit

• Drivers regularly covering very high motorway mileage
• People prioritising maximum rear passenger space
• Drivers looking for the softest possible ride
• Buyers wanting the longest range available in the segment

Ford Puma Gen E vs Kia EV3

The Kia EV3 is one of the strongest competitors to the Puma Gen E.

Ford Puma Gen E Strengths

• More engaging driving experience
• Clever Gigabox storage system
• Familiar layout
• Compact dimensions for town driving

Kia EV3 Strengths

• Longer available range
• Softer ride quality
• More rear passenger space

Drivers prioritising practicality and driving enjoyment may lean towards the Ford, while range-focused buyers may favour the Kia.

Ford Puma Gen E vs Jeep Avenger Electric

The Jeep Avenger Electric is another direct rival.

Ford Puma Gen E Strengths

• Larger luggage capacity
• More storage solutions
• Faster charging performance
• More engaging handling

Jeep Avenger Strengths

• Distinctive styling
• Compact urban footprint

For many families and company car users, the Ford’s practicality may prove the deciding factor.

EZOO Rating

Overall Score: 8.8/10

Category	Score
Practicality	9/10
Range	8/10
Charging	8/10
Technology	8/10
Driving Experience	9/10
Salary Sacrifice Value	10/10

Why 8.8/10?

The Puma Gen E balances practicality, usability and affordability exceptionally well. Some rivals offer longer range or softer ride quality, but few combine everyday usability and salary sacrifice value as effectively.

Should you choose the Ford Puma Gen E?

For most drivers, the best approach is to prioritise features that improve comfort and efficiency rather than appearance upgrades.

Look for:

• Heated seats
• Heated steering wheel
• Adaptive cruise control
• Parking assistance features

During colder UK months, heated seats and steering wheels can help reduce reliance on cabin heating, potentially improving efficiency and reducing battery consumption.

Ford Puma Gen E Pros and Cons

Pros

• Practical compact SUV
• Up to 259 miles official range
• Rapid charging capability
• Large 574-litre luggage capacity
• Clever Gigabox storage
• Useful front storage compartment
• Competitive BIK tax rates
• Attractive salary sacrifice option
• Easy-to-use technology
• Enjoyable driving experience

Cons

• Ride can feel firm on rough roads
• Real-world range lower than official figures
• Some rivals offer longer ranges
• Rear passenger space isn’t class-leading
• Actual salary sacrifice costs vary between employees

Verdict: Is the Ford Puma Gen E Worth It?

The Ford Puma Gen E succeeds because it focuses on the things that matter most.

It is practical, easy to drive, simple to charge and packed with useful storage solutions. It doesn’t try to be the most futuristic EV on sale, but it delivers exactly what many drivers want from an everyday electric SUV.

For company car drivers and employees using salary sacrifice schemes, the low BIK rate and attractive monthly package strengthen the case even further.

With salary sacrifice pricing from £367 per month including insurance, maintenance, road tax and breakdown assistance, the Puma Gen E deserves a place on any EV shortlist.

Ford Puma Gen E FAQs

Is the Ford Puma Gen E a good electric car?

Yes. It combines practical SUV styling, strong storage capacity, useful electric range and straightforward technology, making it ideal for everyday driving.

What is the range of the Ford Puma Gen E?

The official range is up to 259 miles. Real-world range will vary depending on driving conditions, weather and vehicle usage.

What is the Ford Puma Gen E BIK rate?

For the 2026/27 tax year, fully electric vehicles attract a 4% Benefit-in-Kind tax rate.

How much does the Ford Puma Gen E cost on salary sacrifice?

Current salary sacrifice offers start from £367 per month, including insurance, maintenance, road tax and 24/7 breakdown assistance.

How quickly can the Puma Gen E charge?

Using a suitable 100kW rapid charger, charging from 10% to 80% takes approximately 23 minutes.

Is the Ford Puma Gen E practical for families?

Yes. With up to 574 litres of luggage capacity, a 145-litre Gigabox and a 43-litre front storage area, it offers excellent practicality.